Top 10 ways to increase likes and engagement on Facebook page without spending money
The launch of the Facebook page for business in 2007 had created a huge stir in the advertising and marketing strategies of the businesses.
Brands leveraged this platform not only to promote themselves but also to create customer relationships, share brand stories, and accomplish their business goals.
Today in 2020 over 20 million businesses have a Facebook page.
But even with the huge traffic on Facebook a lot of business pages are finding it difficult to gain attention on their pages organically.
Especially after the aftermath of the Facebook algorithm change in 2018 marketers have noticed a huge decline in their organic page reach.
This article will give you some best tips to beat that Facebook algorithm and reach a wide audience.
Here are our Top 10 ways to increase likes and engagement on the Facebook page organically.
- Research your target audience
- Keep it short & focus on quality
- Post more Videos
- Host giveaways/competitions
- Go live
- Partner with influencers
- Ask for opinions/questions
- Post in Facebook stories
- Get active in Facebook groups
- Cross-promote your Facebook page
- Research your target audience
- Research your target audience
Defining your target audience is the best place to start.
Instead of having likes from online passers-by, your intent should be to have likes from the followers who can bring some regular engagement and value to your business.
Research your competitors and keep an eye on what they are posting, what’s working for them, and what’s not.
This will give you an insight into what your target audience is resonating with.
One of the common mistakes most of the creators end up doing is creating content around what they like and not keeping the fans in mind.
The audience will engage with your content if they are getting to learn something new or there is something that will make their life easy.
Post when your fans are online. Each business has its own perfect time to post.
Go through your page data in Facebook page insight and find out your best time to post as per when the maximum of your fans are online.
- Keep it short & focus on quality
Facebook data states that on average a person spends 1.7 seconds looking at a given piece of content.
With the vast majority of content out there and people scrolling through faster, your content should be able to grab their attention quickly, enticing them to stop scrolling and engaging.
Have great headlines and compelling visuals. Include entertaining and informative content for the followers to go through once the attention has been grabbed.
Its also been found in a survey that followers don’t like posts that are pushy and full of sales pitches.
So keep your posts a mixture of formats with less direct sales.
Post consistently but focus on quality rather than quantity.
Getting engagement for those two content would be much beneficial than posting five content a week but no engagement.
- Post more Videos
Studies show that video format on Facebook gets twice the amount of engagement than any other post format on average.
Native videos perform explicitly well on Facebook.
Making video content is pretty inexpensive and can be done on your mobile phone.
Regularly posting informative videos has higher chances of starting a discussion among followers which is surely going to boost the engagement on your page.
- Host giveaways/competitions
This is one of the best ways to excite your followers and also draw new users to like your page.
The attraction of a prize will get you makes it easy for your target audience to come and like your page.
Host such contests and giveaways occasionally.
Keep the rules for entry in the contests which can increase your page engagement.
For E.g. The post below has got 6.6 k likes.
Please note that asking the audience to share your posts seems like one of the optimum ways to increase your post visibility but this method is against the Facebook algorithm.
Asking followers to share your posts will result in the downranking of your posts. Sharing must happen organically.
Giving away your product or service is a better option than spending money on ads.
This way you can even get some genuine feedback and get to build some strong customer relationships which in turn is going to add value to your page.
- Go live
Yes, people engage more in videos than any other post format, but live videos get 3 times more interactions and engagements.
With the changes in the Facebook algorithm, the platform has been pushing live videos more than regular videos.
Facebook has also reported that on average people spend 3x more time on a live video compared to a video that is no longer live.
With the response being real-time, comments and likes are also 10 times higher.
Leverage this to organize some live sessions where you can share your brand stories, make some product launch announcements, share some tips, and also interact with your audience.
- Partner with influencers
Facebook primarily being a social networking site, gives you the benefit of engaging with other brands.
Look for brands who are into a similar niche as you, check with them if they are willing to do a shout out exchange.
This will be a win-win for both of you.
Though in this highly competitive world, not every competitor might want to feature you on their page but don’t worry there is an alternative.
Look for brands that you can relate to your business, preferably the ones who regularly feature their customers who are not their direct competitors.
Pick the ones who have a similar target audience and tag them in your pictures with you using their products or services.
For instance, if you are into the business of providing fitness services post a picture of you in athletic wear tagging their brand.
This could allure them to share your picture with their audience.
Such tagging will expose your page to a newer and vast audience.
In this above picture, you can see how Samsung has shared an influencer post, who has even tagged her brand’s sunglasses.
- Ask for opinions/questions
A great way to kickstart an active comment thread and engagement on your post is to ask a question or people’s opinion on it.
The audience loves to interact on such posts.
Some of the questions which you can ask them are:
- How did they like the content?
- Why do they like your brand?
- Do they agree with a particular statement or some event?
- How did they like the content?
You could also ask your audience what kind of content they would like to see.
Work on those ideas and post content as per their likes. This would only encourage your audience to engage more with your content.
Though it’s a normal tendency to ask for likes and shares, avoid it. Facebook considers such tactics as engagement baits
Asking for opinions and thoughts is completely different than asking fans to directly comment on your post.
Such engagement baits when found by Facebook can result in a huge downfall of your post rankings.
- Post in Facebook stories
Appearing at the top of people’s news feed Facebook stories make a great placement to draw the attention of your audience.
Sharing stories is a great way to build personal connections with your followers.
As you can go informal on your stories and can post as often as you like you can skip worrying about spamming your audience.
Having a good personal reach and connecting with your followers will encourage them to engage more with your content.
- Get active in Facebook groups
More than 100 million users are a member of a various Facebook group which they consider interactive and meaningful.
Having a Facebook group for your brand can be a great way to get your audience involved and engaged.
Encourage people to start relevant discussions in your group, post your opinions on several trending topics, and engage your audience in them.
Such meaningful interactions in these groups will create brand loyalty and also increase engagement on your page.
- Cross-promote your Facebook page
Another organic way to divert traffic on your page is by promoting your Facebook brand page on other social media platforms or your website.
There are chances that your most loyal audience on other social media channels might not be aware of your Facebook page.
Share content links from Facebook and encourage them to like it.
Have Facebook widgets on your website.
People love to see how your social media presence is. These widgets will help them redirect to your Facebook page easily.
Conclusion:
Driving engagement and likes on Facebook is always challenging.
Though there are no fixed ways to excel in this, we are sure that these ways will surely help you drive more traffic on your channel.
Increasing likes and engagement takes time so don’t be disheartened if you don’t see the results immediately. Being consistent is the key.
Do let us know in the comments below if you have any questions or thoughts.