Top 5 Mobile App Promotion Strategies | App Marketing Strategy
An idea, built, developed and ready to be presented to the world.
The thought worked upon for several months and brought to reality as a set of programs to make the digital world better.
It is also important to look out for mobile app promotion strategies because it helps you reach people quickly.
A device, always near-at-hand and portable is the best option to launch an application in.
An application is termed as a mobile application when it is meant to work exclusively on wireless devices like a phone or a tablet.
Why Use app marketing strategy?
You just took a step closer towards success by developing the mobile application, which was just an idea in the beginning.
Now the next step, which will showcase the world your commendable efforts for the application, is what we define as promotion or marketing.
It would be a lot easier to just stand on the zenith of the world and shout aloud about the mobile application that you just developed.
But it has its own shortcomings!!!
We will settle with the next best thing to declare the application to the world. Let’s begin then.
Top 5 mobile application promotion Strategies
Create a Cornerstone
Remember the times when cavemen carved on rocks to express themselves and that stayed for a really long time?
Well, this idea may also have come up the same way.
A cornerstone is a basic foundation about the application developed.
It must give essential information about the upcoming mobile application.
Just think of this as the face of your mobile application and incorporate all the explicit features of the application that you think will steal the limelight.
There is no better chance to express and impress.
So grab the “mike” and shout it loud and clear.
Keep in touch
The people whose attention you just grabbed, need to be engaged and entertained with your presence so that you make a deeper impact.
The best way to leave a mark is to connect with them, where they are always present and don’t mind the interference, the social media.
- Social Media
Social media is one such platform where your message reaches a maximum number of people. So make sure to make your presence remarkable with interesting posts.
- Blogs
A Blog lets you explain about your mobile application in detail to the people who like to read. These are the people who can link your blog to the related domain and promote your application to the next level of people.
- Forums
You can indulge in conversations that are related to your domain, on the forums and make it a point to mention the features that are exclusive in your application. You can also give the link to your mobile application in the end.
- Visual
A video made especially on the mobile application you developed will fetch quite a number of viewers. It will reach out to the people who would prefer watching a video than reading a blog. Youtube is the best platform as of now to reach the visual-loving audience.
Another way of screaming out the features in a sweet and simple way is by infographics.
These are compressed form of videos and make a great impulsive impact.
Add a link to the mobile application on your website
If you already have a website related to your mobile application, it is convenient for the people looking for your application.
Through this, you can also provide the link to your mobile application in order to have a glimpse of what is coming and what they can expect from the same.
Launch in multiple stores
The famous app stores familiar to many are only the Google Play Store and Apple Store.
So launching your mobile app on these platforms will be android and iOS app marketing by itself.
Furthermore, there is no harm in trying out other application stores.
Try out these next time: Amazon Appstore, GetJar, Appolicious, Appbrain, Slideme, and Mobogenie.
If your target region is Eastern Asia, you might want to try Tencent MyApp, 360 Mobile Asst, Xiaomi App store, and Wandoujia.
App Store Optimization
It is similar to optimizing your content or website, except that it is your mobile application here.
Anything new in the market is always attractive to the audience.
So optimize your mobile application in a way that its features are advertised and also get a higher ranking in the store.
It is equally important to know the statistics of the audience who install or, take a glance and don’t proceed at all.
This allows you to know about the areas to be focused on and the drawbacks to improvise.
Conclusion
People like interaction with security.
It can be used to create curiosity about the new & upcoming mobile application in the market.
It creates a vibe before the launch and gives a good head-start.
People also like creativity therefore coming up with something different, definitely attracts them.
We offer mobile app promotion strategies based on the requirement.
Our plan of action is purely based on the budget and timelines, which helps you and your customers to enjoy the app effectively.
Teknotrait is offering services in this sector for a long time and served clients in both India and abroad.
So always be on the lookout for new and creative app strategies to pull the crowd towards you.
Know about their expectations from your mobile application reviews and why they would need it.
Make sure to target the right audience.
So, scream out loud and tell the world about the good things that your mobile app has in store for them!!!