Top 10 Marketing Automation Software
How do we know if an organization is successful or not? The answer to this lies around the organization’s ability to attract buyers and retain their existing clientele.
As easy as this may sound, the reality is far from it.
There’s a bunch of activities that the organizations perform, such as data gathering, campaign management, lead nurturing, and market analysis among others, to sustain the success of their businesses.
Now, this is where a marketing automation software comes into the picture.
A Marketing Automation software is a collection of systems that are designed to optimize the way the companies target their audiences in the market, execute promotional campaigns, and convert potential leads or opportunities into business.
The Marketing Automation market is booming swiftly.
Since these applications are affordable and have invigorating features, they automatically present themselves as business enablers and accelerators No wonder more and more start-ups and SMBs are signing up to utilize its benefits.
On this note, let’s check out the Top 10 Marketing Automation Software for Start-ups.
- HubSpot Marketing Hub
Concentrating extensively on content marketing initiatives, HubSpot Marketing could be a good alternative for businesses that wish to increase the traffic on their website while improving their online presence.
It is an all-in-1 tool that boosts your marketing automation setup.
It provides you with a set up that helps you cater to a huge number of your online target-audience.
It’s quite easy to use thanks to its intuitive interface. So easy that it can be easily operated by a marketing executive with no marketing background.
The software provides a plethora of SEO options, SMM suggestions, and very dynamic email marketing resources.
It also has the option to integrate Salesforce, nurture leads, and segment events. Offering flexible and effective marketing solutions, HubSpot can also be accessed via Windows and Mac along with mobile devices.
This enables you to check on your marketing campaigns on the fly.
It’s a wonderful, all-round marketing-automation solution that integrates a spread of CRM, email marketing, and sales pipelines.
- ActiveCampaign
As a marketing automation service, ActiveCampaign, starts at $9 per month.
It offers unlimited emails with all of its plans along with 3rd Party integrations, and a lot of auto-responders.
This of course results in a filled-up interface, which could be hard to operate at the first instance.
It also offers a comparatively short free trial of 14-days, while most of its competitors offer at least 30 days.
The dashboard could be overwhelming at first and it may seem confusing.
On the right pane is a social activity feed, including unsubscribes, social shares, click rates, along with other options.
ActiveCampaign is designed for small businesses to help them with email and social media marketing.
Active Campaign filters the contacts and identifies new information about a potential lead along with existing clients.
It offers almost everything you’d need inside a newsletter marketing tool.
An advantage with ActiveCampaign are its Advanced Automations – that are hard to beat.
One of its most important features is Marketing Automation.
It not only allows Autoresponders – based on applied conditions – but it also allows the automation of your contacts along with list management.
It also allows automations within its CRM system, that are referred to as Deals.
These Deals allow you to add notes to the contacts, set up appointments with them or just simply send direct messages to them.
- Infusionsoft
Keap, formerly Infusionsoft, was designed specifically for small businesses.
It starts at $70 per month per user account.
It is a comprehensive email marketing software that conveniently integrates the marketing automation feature with customer relationship management function in an interface.
If your business favours the concept of considering Marketing and Sales as an integrated function then Infusionsoft should definitely be in your list of Marketing Automation Software.
This integrated solution works well for small-scaled organizations whose marketing and sales requirements aren’t as complex as that of the large-scaled entities.
All of their plans include CRM, sales automation, unlimited emails, e-commerce, and marketing automation.
It includes features like the option to automatically qualify potential leads, trigger automated emails, set reminders, view forecasts & reports while tracking the activities of the sales team.
Infusionsoft, thus offers a simple and very powerful marketing solution that can also be integrated with a wide variety of 3rd party applications.
It is a centralized service that is designed to organize and simplify the marketing campaigns.
In addition to this, Infusionsoft offers sales reporting, payment processing, and lead managing tools to cut down the staffing costs while growing sales, and saving time
- Kajabi
Kajabi is primarily a content marketing platform that allows anyone, including but not limited to small businesses and individuals, to easily sell their content online to a wide range of audience.
It offers an entire suite of tools to manage the market campaigns.
The Sales Pipeline Builder is one of Kajabi’s most interesting feature that has the ability to build a wide range of marketing funnels.
One of the options, to choose from, while creating a sales funnel or pipeline is to select from a list of predefined sales pipeline blueprints.
Say, if you are looking to offer a lead magnet while building your email list, you could choose the Freebie blueprint.
Likewise, if you wish to market your online coaching sessions via webinars then you may select the Zoom Webinar OVO.
You may select the “Blank” blueprint if you are planning to build a funnel from scratch.
After selecting the required blueprint, Kajabi will automatically put in place all the entities that you would need for the funnel, including forms, your offer, landing pages, and email campaigns.
For an instance, if you happen to choose the Webinar blueprint then Kajabi would automatically design the registration page, the confirmation page as well as the reminders and follow up emails.
All of this makes it really easy, even for a newbie, to build funnels from scratch.
- SALESmanago
SALESmanago is a price efficient marketing automation software with a broad range of handy features.
It allows marketing automation while using dynamic content in automated marketing campaigns, thereby making the marketing campaigns more relevant and significantly successful.
It is useful for lead generation as the popups could be smartly employed without spamming the end-users.
Some of its important features include contact management, social media marketing, ad remarketing, user accounts management and dashboards.
It can be easily integrated with Magento, Salesforce, Facebook, Microsoft Dynamics, SugarCRM, Zoho, SAP Business One, and WooCommerce.
It also assists with personalizing communications and managing segmentation.
Although there were reports of instances where users found it difficult to establish connection between the APIs and the platform but the SM support team were quick enough to resolve the concerns.
SALESmanago is best applicable for ecommerce businesses where the scope to benefit from dynamic content is the most.
It is majorly useful for organizations with a lot of products where they could generate leads efficiently using the popups and banners on the website.
- LeadSquared
Built especially for small and medium-sized companies, LeadSquared is a marketing automation and sales execution software that assists businesses to increase their closure rates and manage their funnels easily.
Few of its important marketing and sales features include segmentation, marketing and sales funnel, drip marketing, insights on end-user’s behaviour to go along with marketing and sales analytics.
It also offers integration with multiple 3rd party business tools. Its developer platform allows end-users to build custom business logic.
It offers the option to connect your business application or your primary lead generation portal with your LeadSquared account using its webhooks framework and developer-friendly API.
Its marketing automation activities include emails & SMSs along with drip-marketing campaigns.
Here, you could track your marketing activities like the performance of online ads, website & its entities such as blog and emails and phone calls.
It also allows the users to segment their lead list based on targeted audience’s behaviour, geography or any other variable which might be relevant.
- Marketo
Marketo is one of the leading marketing automation software.
It specializes in offering solutions for different types of marketing activities like email marketing, consumer marketing, mobile marketing along with lead management.
This software has a very easy-to-use interface with tools that streamline a variety of marketing associated tasks.
It also allows flexible personalization (on a real-time basis) while performing marketing automation.
For a marketing software that is as comprehensive as Marketo, it is amazingly fast and easy to operate.
Another important aspect about Marketo is that it does not have an in-built CRM, although it does allow integration with a variety of 3rd party customer relationship management applications at an additional cost.
Its major features include Marketing Automation, Account-based marketing, Email Marketing, Mobile Marketing, Social Media, Digital Ads, Marketing analytics among others.
However, its pricing is not as economical as some of its competitors and it also does not have an entry-level pricing option for smaller businesses.
- Convertkit
Convertkit is an email marketing software that is built for creators with a easy-to-use but powerful visual automation builder.
It does all the hard work for you like sending better-timed, targeted content to your subscribers so that you could focus more towards growing your business.
It is comparatively a new player in the marketing-automation-software industry.
Its product targets professional bloggers, podcasters, course creators and YouTubers.
With Convertkit’s segments and automated tags, you could organize your target audience based on their interests, geography, and other variables.
You may thus learn more about your audience as they are interacted through the custom-built marketing funnels.
This allows you to run needle-focussed automated campaigns to any specific groups of audience.
It has an inbuilt landing page editor that enables one to manage end-to-end marketing campaigns from just a single tool.
It also allows you to create email sequences, workflow-based visual marketing automations.
About Reporting and Analytics – Convertkit offers a basic report that highlights the open rates, clicks and information about unsubscription.
Its pricing starts at $29.00 per month.
- GetResponse
GetResponse is a reliable marketing automation solution that is well-suited for small to midsized businesses (SMBs) who are just planning to start with digital marketing.
Its pricing starts from $15 a month.
This product has been known to provide good value for money while offering strong online marketing automation features.
It allows you to create mailing lists, send and automate emails, and view the reports & analytics of the campaigns.
Its core features include the option to import, grow and host the audience list, an autoresponder, A/B Testing, comprehensive segmentation and social media sharing.
However, its most impressive feature – the Automation builder is limited to its Plus (or higher) Pricing Plan.
This automation builder allows you to design complex autoresponder sequences based on your audience’s behaviour.
GetResponse also has a wide range of third-party integrations.
It hosts multiple users on each account if you need sign-ins for your staff, or if you are planning to do email marketing for several clients.
- Sendinblue
Sendinblue is a complete digital marketing platform that is developed to optimize the processes of marketing automation, generating leads and enhancing customer relationships.
It provides you with tools to manage email and SMS marketing, design landing pages, automate lead campaigns, as well as track customer interactivities.
Besides, sendinblue’s unified communication system, workflow management options along with a shared inbox this software could boost your collective efforts.
Eventually about the Integrations – sendinblue supports a broad spectrum of third-party integrations that allows its users to widen their usage of required functionalities depending on the needs of their marketing objectives.
Its marketing automation tool features eight basic workflow templates that could be modified and redesigned as required.
The highlight with sendinblue is that it has about 3,50,000 to automate the workflows for marketing and sales operations.
The ways include sending SMSs and emails, updating information in your contact database and organizing contacts into different lists.
Sendinblue’s basic (Lite) plan costs $25 per month for 40,000 emails.